This award provides funding to support the expansion of the NCGrowth-facilitated project that helps anchor institutions such as universities, hospitals, and local governments increase purchasing and procurement from businesses in rural and tobacco-dependent communities, creating more good jobs. With Golden LEAF support, NCGrowth began a pilot that started in the Sandhills region in 2021. This award will expand the project to support businesses in two new regions: Central & Western North Carolina. To enhance procurement from targeted firms, UNC-CH proposes engaging with Western Carolina University, Central Carolina Community College, the Eastern Band of Cherokee Indians, nearby hospitals, county, local, and tribal governments, and other significant anchors with substantial budgets. This approach will elevate purchasing power and foster strategic partnerships with organizations. Golden LEAF funds will be used for personnel, meetings, travel, printing, binding, supplies, and consultant expenses.
