The purpose of this Golden LEAF grant is to provide support for the development of visitor guides/trip planners and market information that targets and attracts nature, heritage and cultural tourists to the North Carolina Dan River region for multi-day trips. The project will increase visitors, visitor spending, local sales tax revenues and jobs by boosting local tourism; by enabling “packaging” of activities; and by developing regional promotion of nature and heritage sites. Funds will be used for project activities in Caswell, Person, Rockingham and Stokes counties.
