Improving Marketing Opportunities for North Carolina Sweet Potatoes and In-Shell Peanuts

Organization:

North Carolina State University

Amount:

$63,998.92

Program Area:

Open Grants Program

County of Applicant:

Wake

Year:

2002

Description:

The purpose of this Golden LEAF grant is to expand market opportunities for in-shell peanuts and sweet potatoes through directed research that addresses factors that limit current market opportunities. The work will identify strategies that enhance cultivar selection, consumer appeal, and purchase intent.

Contact:

Ms. Karen A. Roddy2601 Wolf Village WayAdmin Services III, Suite 240Raleigh, North Carolina 27695-7514(252) 985-9868

Areas Served:

Region

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