“Got to be NC” Agricultural Marketing Initiative

North Carolina Department of Agriculture and Consumer Services - CAI
Program Area:
Open Grants Program
County of Applicant:

The purpose of this Golden LEAF grant is to bring together for the first time all North Carolina producer and food manufacturer groups in a single promotional effort under the North Carolina Department of Agriculture’s ‘Got to Be NC’ program. The ‘Got to Be NC’ marketing initiative aims to dramatically increase the consumption of North Carolina commodity and manufactured food and beverage products nationwide and in Canada, by targeting product promotions at grocer retailers and food service distributors, major retail supercenters (Target,WalMart) and restaurants. Activities of the project include targeted marketing of North Carolina products at grocery retailers and food service distributors, retail supercenters, and restaurants. North Carolina wines and grapes shall be included in the marketing efforts.

Mr. Joe B. Sanderson1001 Mail Service CenterRaleigh, North Carolina 27699-1001(919) 733-7912
Areas Served:

Any project more than a couple of years old may not reflect current Board priorities.
Please contact a staff member with any questions.

Stay Connected

Stay connected with Golden LEAF by signing up for our e-newsletter. You can also follow us on Twitter, Facebook, and LinkedIn.